FAQ
What is branding, and why is it important for my business?
Branding encompasses the visual and verbal elements that represent your business, including your logo, color scheme, messaging, and overall identity. It’s important because it helps differentiate your business from competitors, builds trust and credibility with customers, and creates emotional connections that drive loyalty and repeat business.
Will I just get a logo for my branding?
In short, no. Branding is considerably more than just a logo. It’s creating an identity that clearly communicates your brand and its values to customers. In order to be effective and standout in the customer’s memory, your business needs consistent branding. This encompasses both the tone of your business communications and the visual style, images you use and any other collaterals for branding.
Are Print and Web Design the Same?
No. They’re definitely different.
Who Owns the Design files?
Ownership is solely yours.
How long does it take to see results from branding initiatives?
The timeline for seeing results from branding initiatives can vary depending on factors such as the scope of the project, the competitiveness of your market, and the effectiveness of your branding strategy. While some results may be immediate, such as increased brand awareness or website traffic, it often takes time to see the full impact of branding efforts in terms of customer loyalty and business growth.
What is the difference between SEO and paid advertising (PPC)?
SEO focuses on driving organic traffic to your site through optimized content and strategy, while PPC (Pay-Per-Click) is paid advertising that gets you immediate visibility. SEO is a long-term, sustainable approach, whereas PPC can deliver quick, but temporary, results.
Who Needs SEO?
Anyone who has a website that they want people to see needs SEO. Therefore SEO is critical for businesses looking to expand their audience and customer base. It is essential for startups and small businesses and can also help medium to large business increase traffic and drive more conversions. Last but not least, if you’d like to establish your business as highly trusted and reputable, then ranking highly for keywords relevant to your business will accomplish this goal.
What If I Want to Manage Ads Myself?
You can. We offer Facebook and Google Ads training for brands that want to manage their own ads. However, this is PPC ads are not the kind of ad that you can create and then forget about. It takes many hours of effort to monitor your ads, test them, optimize them and measure ROI so that you can maximize the value of the spending on your ads.
Why Does My Business Need Social Media?
Social media marketing creates visibility for your brand, and also helps build a community of potential customers for your business’s products and services. It also helps reinforce customer loyalty. Positive reviews and recommendations from existing customers on social media are a winning formula for garnering more clients. Think of social media marketing as a means of sharing your brand’s story and value and creating a connection with your target market.
What if I Want to Manage My Social Media?
While we provide these services, we can train you to handle your social media strategizing and marketing yourself. We’ll equip you with the most up-to-date knowledge in the social media marketing arena, and work with you to craft a tailored strategy that you can execute yourself. We work hand-in-hand with you to make you self-sufficient.
Is There a Minimum Ad Spend?
At Mathra we typically charge a flat fee for managing your Facebook Ads. However, if you have a particular limit you must adhere to, we can accommodate you as PPC ads are highly effective across a range of budgets. Get in touch with us for our recommendations on minimum ad spend for your business.